Research Methods Assignment Example | Topics and Well Written Essays - 2000 words

Research Methods - Assignment Example There are no responses for the choice not to reveal one’s gender category. Table 2: Age Profile Age Total Percentage 18-21 41 52.6% 22-25 27 34.6% 26-29 5 6.4% 30+ 5 6.4% Statistics Age N Valid 78 Missing 0 Mean 1.67 Std. Deviation .863 Skewness 1.332 Std. Error of Skewness .272 Age Frequency Percent Valid Percent Cumulative Percent Valid 18-21 41 52.6 52.6 52.6 22-25 27 34.6 34.6 87.2 26-29 5 6.4 6.4 93.6 30+ 5 6.4 6.4 100.0 Total 78 100.0 100.0 As to age, there are four age ranges represented, beginning from 18 onwards. The greatest percentage proportion of respondents was that corresponding to 18-21 years of age, comprising slightly higher than 52%. The second-highest number represented was that corresponding to the group between the ages 22-25 years, representing almost 35% of the survey sample. Together, the two groups comprise nearly 90% of the respondents, indicating that the sample respondent group is dominated by the young adults who are still in the process of comple ting their degrees, and/or still have minimal working exposure. Table 3: Ethnicity Profile Ethnicity Total Percentage White 31 39.7% Mixed 1 1.3% Asian 19 24.4% Black 12 15.4% Chinese 8 10.3% MidEast 7 9.0% Statistics Ethnicity N Valid 78 Missing 0 Mean 2.82 Std. Deviation 1.726 Skewness .363 Std. ... ackground) 12 15.4 15.4 80.8 Chinese 8 10.3 10.3 91.0 Middle East or Other Arab State 7 9.0 9.0 100.0 Total 78 100.0 100.0 There are six ethnicities represented in the respondent sample, the largest proportion of which is are White comprised of the British, Irish, or other Caucasian nationals, who comprise nearly 40% of the respondents. Second highest ethnic groups are those of Asian background, and together Whites and Asians represent almost two-thirds of the sample group. The remaining one-third are composed of Blacks with 15%, Chinese with 10%, and Middle-Eastern and Arabs with 9%. There is one respondent who answered that he/she was of mixed ethnicity. Table 4: Skills Self-assessment    Mean SD COV Interpret Maths 2.987 1.533 0.513 NAD Logical 2.962 1.284 0.433 NAD Social 3.321 1.410 0.424 NAD Disputes 3.256 1.372 0.421 NAD Issues 3.128 1.231 0.394 NAD Teamwork 3.141 1.412 0.449 NAD Individual 3.436 1.364 0.409 NAD Alone 3.256 1.333 0.409 NAD Leading 3.372 1.424 0.422 NAD Membe r 3.051 1.422 0.466 NAD Part_Team 3.256 1.472 0.452 NAD SD = standard deviation, COV = coefficient of variation The respondents were asked to agree or disagree with statements which represented their self-assessment of their entrepreneurial skills. Table 4 above provides the summation of all the self-assessed skills, their standard deviation to show the dispersion of the responses given, and the coefficient of variation to give a more stringent description of spread. The interpretation of mean scores is also provided, according to the legend below the table. All the mean scores fall within the range â€Å"Neither Agree nor Disagree† (NAD), although this is not so much due to consensus as much as it is due to the wide variation among the answers (ranging from 1 to 5). The extreme scores

Organizational and Societal Functions Essay Example | Topics and Well Written Essays - 1250 words

Organizational and Societal Functions - Essay Example These, when clubbed are categorized as the Organizational and Societal arenas, where the PR man has to function. Public Relations is reaching out to the world to create an image of the company, its products and services so as to have a positive competitive impact, which in turn makes for a good long term bottom-line. Apart from the traditional public relations function of working with the media and exposing the good side of the organization, now the hectic pace of all the domestic and global industries demand the following functions too: The last, becoming more and more urgent and forceful as the organizations are impacting globally, by their multi-country locations. These generate a plethora of economic, social, cultural and even religious issues, which have to be resolved. 2. Relationship management - This demands great tactical skill that adequately addresses the strategies formulated, to be played right across the board. It is all inclusive and in dire need nothing is excluded. Traditionally the directions required are {a} Internal Within the organization and {b} External Outside the organization. 3. Media Relations - The core area of public relations is media relations. Efforts are desired to properly publicize products or the company to the members of the mass media TV and Radio, newspaper, magazine, newsletter and Internet. 4. Publicity - Products or events are to be successfully publicized when launched through various media and Brand Ambassadors or influencers. 5. Marketing communications - This focuses on the products or produce and/or services. Marketing communications {marcom} is primarily concerned with demand generation, product, produce and/or service positioning. 6. Employee relations - It begins with sharing of the corporate vision to enable every one in the organization, to work in tandem to successfully realize it. Build cordial relationship between the employer and the employee with the existence of mutual respect for each other. Derive immense benefits of team sprit to directly effect improved production, employee motivation, customer satisfaction and reputation of business. Public Relations 5 7. Investor relations - The larger the organization gets the more complex are the financial structuring. Therefore, most large companies, investor relations (IR) or financial public relations is a specialty in itself guided by specific disclosure regulations dictated